Would you work with a marketing company that get their own marketing wrong?


When you are making a decision about whether to work with a marketing company you want to be sure that they can do what they say they can do.  Often the evidence for that can be seen in how they operate and how they present themselves.

I have been forwarded the same email twice this week.  The email was addressed to our HR Manager and also to our quality Manager.  In that email the company were offering to get us cheap advertising on the Daily Mail website.

I visited this company’s web site and it looks impressive.  Some people may be suckered in.  They have a section on their site called “Contextual targetng”  In this section they say –

“Contextual targeting is a form of advertising whereby adverts are ‘in context’ with the editorial environment”

Now, I would suggest that if this company had done their research they would know that an ad for our products would not be in the right context if it was placed on the Daily Mail Website.  We are a B2B company and we target our products at a narrow group of engineering companies.

The other major fail is that they sent these emails to the wrong people.  None of my colleagues in marketing, or me as the Marketing Manager have received an email.  Do they really think an HR Manager or a Quality Manager will make decisions on ad placements or are they just playing the numbers game and hoping that eventually they will get to a decision maker.

I for one will not be working with this company. Would you?

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